Media Workflowing in The Big Apple: NAB Show New York Preview

You can send media in milliseconds to just about every corner of the earth with an origin store at your favorite cloud storage company and a snappy CDN. Sadly, delivering people across continents is a touch more complicated and time intensive. Nevertheless, the Backblaze team is saddling up planes, trains, and automobiles to bring the latest on media workflows to the attendees of NAB Show New York. Whether you’re there in person or virtually, we’ll be discussing and demo-ing all the newest Backblaze B2 Cloud Storage solutions that will ensure your data can travel with ease—no mass transit needed—everywhere you need it to be.

NAB Show New York Preview: What’s New for Backblaze B2 Media Workflow Solutions

Our booth will have all the goodness you’d expect of us: partners, friendly faces, spots to take a load off and talk about making your data work harder, and, of course, some next-level SWAG. Let’s get into what you can expect.

New Pricing Models and Migration Tools

Our team is on hand to talk you through two new offerings that have been generating a lot of excitement among teams across media organizations:

• Backblaze B2 Reserve: You can now purchase the Backblaze service many know and love in capacity-based bundles through resellers. If your team seeks 100% budget predictability with transaction fees and premium support included, you should check out this new offering. Check it out here.
• Universal Data Migration: Recently an International Broadcasting Convention (IBC) 2022 Best of Show nominee, the service makes it easy and FREE to move data into Backblaze from legacy cloud, on-premises, and LTO/tape origins. If your current data storage is holding your team or your budget back, we’ll pay to free your media and move it to B2 Cloud Storage. Learn more here.

Six Flavors of Media Workflow Deep Dives

We’ve gathered materials and expertise to discuss or demo our six most asked about workflow improvements. We’re happy to talk about many other tools and improvements, but here are the six areas we expect to talk about the most:

1. Moving more (or all) media production to the cloud. Ensuring everyone—clients, collaborators, employers, everyone—has easy real-time access to content is essential for the inevitable geographical distribution of modern media workflows.
2. Reducing costs. Cloud workflows don’t need to come with costly gotchas, minimum retention penalties, and/or high costs when you actually want to use your content. We’ll explain how the right partners will unlock your budget so you can save on cloud services and spend more on creative projects.
3. Streamlining delivery. Pairing cloud storage with the right CDN is essential to making sure your media is consumable and monetizable at the edge. From streaming services to ecommerce outlets to legacy media outlets, we’ve helped every type of media organization do more with their content.
4. Freeing storage. Empty your expensive on-prem storage and stop adding HDs and tapes to the pile by moving finished projects to always-hot cloud storage. This doesn’t just free up space and money: Instantly accessible archives means you can work with and monetize older content with little friction in your creative process.
5. Safeguarding content. All those tapes or HDs on a shelf, in the closet, or wherever you keep them are hard to manage and harder to access and use. Parking everything safely and securely in the cloud means all that data is centrally accessible, protected, and available for more use.
6. Backing up (better!). Yes, we’ve got roots in backup going back >15 years—so when it comes to making sure your precious media is protected with easy access for speedy recovery, we’ve got a few thoughts (and solutions).

Partners, Partners, and More Partners…

“The more we get together, the happier we’ll be,” might as well be the theme lyric of cloud workflows. Combining best of breed platforms unlocks better value and functionality, and offers you the ability to build your cloud stack exactly how you need it for your business. We’ve got a large ecosystem of Alliance Partners, and we’re happy to get deep into your needs and demo how you can combine Backblaze B2 Cloud Storage with one or more partners including iconik, LucidLink, Synology (who will also be right next to us in the Javits Center!), and Fastly to best achieve your objectives.

Hoping We Can Help You Soon

Whether it’s in person at NAB Show New York or virtually when it works for you, we’d love to walk you through any of the solutions we can serve for hardworking media teams. If you will be in Manhattan, schedule a meeting to ensure you’ll get the right expert on our team, then stick around for the swag and good times. This invitation applies to you too, Channel Partners and Resellers—whether you have active projects or just want to learn more, let’s meet up and chat about ways to deliver more value together. If you’re not making the trip, not a problem. Just contact us here so we can arrange to help virtually.